about.
I'm a Staff Product Designer specialized in Design Systems, DesignOps, Accessibility, and IA, with experience leading large-scale systems in global, enterprise environments.
My background bridges product design, front-end development, and technical leadership, allowing me to operate effectively at the intersection of design, engineering, and organization strategy.
work experience.
Currently, I work at BEES, part of AB InBev, where I lead strategic initiatives for the Hexa Design System, adopted by 50+ product teams across 28 countries, to accelerate product delivery at scale.
technical atributes.
Product Design experience
I have deep experience in product design at scale, spanning end-to-end product work and large-scale design systems. My career evolved from hands-on product and interface design into strategic system leadership, where I design infrastructure, governance, and workflows that enable multiple teams and brands to build consistent, accessible products efficiently.
Main areas of expertise
My expertise includes design system architecture and governance, semantic design tokens and theming, cross-platform component systems (Web, iOS, Android), design–engineering alignment, scalable documentation and adoption strategies, accessibility built into the foundation, DesignOps and operational efficiency, and AI-enabled workflows for design systems and product teams.
Experience about design systems
I treat design systems as organizational infrastructure, not just UI libraries. A successful system requires clear governance and ownership, observability and measurable health, deep integration with engineering workflows, accessibility as a non-negotiable baseline, and processes that evolve alongside products and teams.
The role AI plays in my work
I see artificial intelligence as an amplifier, not a replacement. AI enhances decision-making, automates operational tasks, supports scale, and improves system observability, while human design judgment remains central.
academic background.
I have a Master Degree in Tech Innovation at UNIFESP - Federal University of Sao Paolo.
My research focuses on digital platforms that accelerate complex workflows in bioinformatics, combining technology, biology, data, and user experience.